Let’s take a look back at the best of 2016 shall we? If you’re an iPhone fan or you’re embedded in Apple’s ecosystem already, then you’re left with the iPhone 7 series; not bad, but the major overhaul is coming in 2017 by all accounts. For everyone else in the Android space that basically leaves a handful of options, including the LG G5 or Samsung’s Galaxy S7/S7 EDGE series, all three of which launched in FEBRUARY, so are bascially the oldest phone’s of the year and are still kicking pretty much everything else’s ass. The last choice came in at the last minute, and that’s Google’s Pixel and Pixel XL, which launched in October, and are pretty much the only other phones this year to draw our attention properly away from Samsung and LG’s stuff.
If Richard’s glowing review of the Pixel XL is anything to go by then we may finally have a contender fit to take on the Galaxy S7 and Galaxy S7 EDGE inside 2016. Yes folks, so far the Galaxy S7 series, despite being announced in February this year, has managed to fend off pretty much all comers as the king of the smartphone space – not a bad innings by any stretch. While the LG G5 was an innovative piece of kit, which launched around the same time, for whatever reasons consumers didn’t flock to it the same way they did to Samsung’s devices.
In the run-up to the big reveal, both Galaxy S7 devices proved possibly Samsung’s worst-kept secret to date, not that this is meant as a slight against Samsung – pretty much every manufacturer is unable to keep things wrapped up tight these days and in-development products always leaks onto the web in abundance. Consequently, once again much of the Galaxy S7 and Galaxy S7 edge design, and many of the features, are not a surprise to anyone who had been keeping an eye on things in the six months or so ahead of the launch.
As per the rumours, the Galaxy S7 and Galaxy S7 edge are not tremendously different design-wise from the Galaxy S6 series, and this is no bad thing because those devices were absolutely gorgeous, made from high-end materials, and offered a premium feel in the hand – in my opinion some of the best handsets Samsung has ever made. All good stuff.
But there are still some noteworthy differences and new features to make the Galaxy S7 edge stand out from its forebears.
Enough that consumers are very interested, it seems, as according to a statement from Samsung’s Dutch branch pre-order figures for the Galaxy S7 and Galaxy S7 edge in Europe were 2.5x higher than the Galaxy S6 series the previous year. The Galaxy S7 edge also proved the most popular model, accounting for 61% of all pre-orders inside Europe. The news came a few days after Samsung’s chief of mobile, Koh Dong-jin, made a less precise statement that pre-orders globally had exceeded the firm’s expectations.
Although Samsung has lost a LOT of money and brownie points off the back of the Galaxy Note 7 “explosiongate” fiasco, there are signs that it is now clawing things back. That $5bn hit from the Note 7 is still there, of course, but of the $14bn decline in share market value the firm experienced following the catastophe it has now clawed back $9bn in one day of trading on November 30. Prior to the Note 7 debacle, back in August 2016, Samsung’s share price peaked to an all-time high of $1480 per share, of course following the emergence of the Galaxy Note 7’s issue, that figure drastically dropped off a cliff. Now though, Samsung has seen a share price increase up to a new all-time high of $1496 per share topping the firm’s market valuation at $224 billion.